PRIVACY POLICY

Last Updated: October 15, 2025

Welcome to Brand About Me ("Brand About Me", "BAM", "we", "us", or "our").

We value your trust and are committed to protecting your personal information. This Privacy Policy describes, in general terms, how we may collect, use, store, and share personal data in connection with our website, platform, and related services (collectively, the “Services”).

By accessing or using our Services, you acknowledge and agree to this Privacy Policy.

1. Information We May Collect

We may collect and process different types of information to operate and improve our Services. The types of data and the extent of processing may vary depending on your interaction with us.

a. Information You Provide

  • Contact details: such as name, email address, phone number, or company details provided through forms, demo bookings, or other communications.
  • Account details: when creating or using an account, including login credentials or other identifying information.
  • LinkedIn authorization: when you connect your LinkedIn account, we receive data as permitted by LinkedIn’s API, including limited profile and publishing access to perform agreed functions.
  • Communications: information you share in messages, feedback, or support requests.
  • Payment details (if applicable): processed securely by third-party payment providers.

b. Information Collected Automatically

  • We may automatically collect certain technical or usage information, such as IP address, browser type, operating system, referring URLs, session activity, and similar identifiers.
  • We may also use cookies or comparable technologies to enhance functionality, performance, and security.

c. Information from Third Parties

  • We may, from time to time, receive information from third-party services or integrations (for example, LinkedIn, calendar or scheduling tools, analytics, or hosting providers).

2. How We May Use Information

We may use the information described above to:

  • Provide, operate, and maintain our Services
  • Manage accounts and user authentication
  • Communicate with you about your account, inquiries, or relevant service updates
  • Improve, develop, and personalize user experience and features
  • Analyze usage trends and monitor for performance or technical issues
  • Process transactions and billing (via third-party processors)
  • Comply with applicable laws, enforce our Terms of Service, and protect our rights and users

We do not sell personal information to third parties.

3. Information Sharing

We may share information when necessary for legitimate business, operational, or legal reasons, including with:

  • Service providers and partners who assist in delivering, hosting, supporting, or securing our Services, subject to appropriate confidentiality obligations.
  • Third-party integrations (such as LinkedIn or other connected platforms) when you grant authorization or access.
  • Advisors, auditors, or legal representatives for compliance, business continuity, or dispute resolution.
  • Authorities or regulators when required to comply with applicable laws or lawful requests.

We take reasonable steps to ensure that any third party with access to your data processes it in accordance with applicable data protection laws.

4. Legal Basis for Processing

Where required by law, we process personal data based on one or more of the following legal grounds:

  • Performance of a contract or pre-contractual steps
  • Your consent, where applicable (for example, LinkedIn integration or marketing communication)
  • Legitimate interests in operating, improving, and securing our business
  • Compliance with a legal obligation

You may withdraw consent at any time without affecting prior processing.

5. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The exact duration may vary depending on the nature of the data and legal, technical, or operational requirements.

6. Data Transfers

Your data may be processed or stored in locations outside your country of residence. In such cases, we take steps to ensure that adequate safeguards are in place consistent with applicable data protection standards.

7. Data Security

We apply commercially reasonable technical and organizational measures to protect data from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute protection of your data.

8. Your Rights

Depending on your location and applicable law, you may have certain rights, including:

  • The right to access and receive a copy of your personal data
  • The right to request correction or deletion
  • The right to object to or restrict certain processing activities
  • The right to withdraw consent (where applicable)
  • The right to file a complaint with a supervisory authority, such as Integritetsskyddsmyndigheten (IMY) in Sweden

Requests related to these rights can be submitted to privacy@brandaboutme.com. We will respond in accordance with applicable law.

9. Cookies and Tracking Technologies

We may use cookies and similar technologies to improve functionality, remember preferences, and gather analytical data. You can manage cookie preferences through your browser settings. Disabling cookies may affect the performance of certain features.

10. Third-Party Links

Our Services may contain links to external websites or services. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any external service you interact with.

11. Children’s Privacy

Our Services are not directed at individuals under 16. We do not knowingly collect personal data from minors. If you believe a minor has provided us personal data, please contact us so we can take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will update the "Last Updated" date above. We encourage you to review this page periodically.

13. Contact

If you have questions, concerns, or requests about this Privacy Policy or how your data is handled, please contact us at:

Brand About Me (BAM)

Email: privacy@brandaboutme.com